What makes a skincare brand better than others? Do they carry innovative products? Do they deliver on their promises? Yes, and yes! These premium brands are in the business of selling trust and effectiveness.
Formulating the right products may very well be the most challenging decision you will need to make when launching a skincare line. That's why it's essential to pay attention to what "premium" brands are doing and how they are doing it.
The selections are limitless, and the responsibility may feel overwhelming at first. Still, with research by your side, your brand too can join the lineup. Here are some of the best skincare lines out there right now and what you can learn from them.
Professional Skincare Lines to Look Out For
SkinCeuticals
For decades, SkinCeuticals has been merging the most effective clinical ingredients with botanical extracts to manufacture products that blend science and nature to treat and nourish the skin. For instance, the brand's sought-after Anti-Aging System combines C E Ferulic, a vitamin C that firms and kindles the skin, Resveratrol B E, a serum rich in antioxidants, and A.G.E. Interrupter, an anti-wrinkle remedy. This product from SkinCeuticals is universally considered one of the most effective professional skin care therapies for reversing signs of aging and preserving the skin against future damage.
SkinMedica
SkinMedica is prized in the professional skincare world for its innovative and potent products. These products contain a carefully selected ingredient profile (retinol, vitamin C, and vitamin E), which packs a severe anti-aging punch. The brand's best-seller, the T.N.S Advanced+ Serum, which contains a patented blend of antioxidants, amino acids, and naturally occurring proteins to combat the signs of aging and sun damage, has been sponsored by several celebrities for being so effective.
iS Clinical
Famous for always being on the cutting edge of the latest skincare trends and using pharmaceutical-grade ingredients, iS Clinical has earned a reputation for devising practical, potent products that aggressively treat skin issues. Best-sellers such as the Youth Complex or Active Serum deliver noticeable results.
Lancer Skincare
Created by one of Hollywood's most esteemed experts, Dr. Harold Lancer, Lancer Skincare is best known for "The Lancer Method," a three-part system, leveraging potent formulations and ingredients to boost cellular function, balance pH levels, and increase oxygen levels to the skin. Lancer products are now known for leaving you with gleaming, fresh, youthful skin. These products can be bought as a set or separately. For optimal results, pair with any of the professional line's other standout products, such as the Caviar Lime Acid Peel or the Omega Hydrating Oil.
Neocutis
Developed initially as a sunburn treatment, Neocutis's skincare product line advances the skin's natural healing process. The line, which carries products like the LUMIÉRE Illuminating Eye Cream, uses processed skin cell proteins rich in antioxidants, collagen, and more to have your skin looking youthful and radiant.
Applying the Basics to Your Skincare Line
Now that you are aware of what these brands are offering and what they're putting in their formulas, your new skincare brand line must carry similar products that will make a difference in people's routines. It goes without saying that there should be a demand for your products, and it should be profitable. Before you start your skincare line, consider the following factors while deciding what products to sell.
Marketability
The truth is, it doesn't matter what products you offer if your clients aren't ordering. Before contemplating what product to add to your virtual shelf, you should determine what market you plan to sell. Many of these premium brands are prosperous because they know what kind of customers they want and their needs. If your products only attract some people, it may not be sufficient to sustain your business. Your products don't have to appeal to everyone, but they should attract a large percentage of shoppers.
Consumable
Devise a product with recurring sales value. A consumable product that needs to be renewed regularly is an excellent way for premium retailers to establish long-term sales and build customer loyalty. By making products for everyday use, customers will return to you as they use up the products. Additionally, happy customers are more likely to be open to recommendations for future products.
Competition
Competition is inevitable, but there are ways a new, smaller brand can compete with larger retailers - uniqueness. The more unique your product, the less competition you'll experience.
Private Label
Private labeling is the best way to formulate a truly unique product line as it allows you to make the product yourself. Another avenue is to partner with another small business that already makes a product you would like to sell.
Takeaway
Launching your own skincare line can be truly daunting. With so many ads out there every day, it can be hard to know exactly which product you should sell to your customers. When investing in a skincare line, it’s essential to investigate the various brands in the same space, consider the ingredients, and what your potential customers are looking for. It goes beyond just learning about the products too. Formulating, manufacturing, and packaging your products are parts of the process that will be just as essential in the long run. When you work with the right product developers, you can focus more on marketing and making sure that your skincare line is the one on everyone's minds.
