You’ve worked hard to grow your small business and create a product you’re proud of. Now comes the exciting part where you get to share it with the world. Exactly how you go about doing that could mean the difference between success and failure. That’s why custom retail packaging is so important. Some might successfully argue that it’s just as important as the product itself.
Packaging for Small Business
When it comes to custom packaging for small business products, it’s important that you partner with the right company. There are many packaging vendors out there, and who you choose to work with matters. You’ll want to do a lot of research to ensure that the company you partner with will care just as much about your product as you do.
Here’s a statistic that might surprise you. Nearly three out of four people (72%) say that the packaging helps them decide whether or not to go with a particular product. That’s how vital the way you choose to present your product is. If you truly want to succeed, this isn’t the place to take shortcuts. The following are some things to keep in mind as you select your business packaging.
Brand Identity Matters
Finding the right kind of packaging for your product is only one piece of the puzzle. It’s also important to make sure your customers associate the product with your brand. Otherwise, what’s to keep them from going with another company?
Adding your unique brand to boxes and packaging means more than just throwing a logo onto a package. Your brand identifies who you are to your customers. It encompasses your reputation, your trustworthiness, and your identity as a whole. According to Forbes, not recognizing how important your brand identity is, is one of the biggest mistakes a small business can make.
You don’t need to create an entire department to handle your package branding. For example, Pure Source offers in-house customization and branding options to guide you through each step of the process. Discovering the right branding can mean increased revenue and long-term customer loyalty.
Branded Packaging on a Budget
Small business packaging with customization is possible, regardless of your budget restrictions. There are many ways to navigate costs in the beginning without skimping on product quality or packaging printing.
The Pure Source team can source materials for your packaging that are most cost-effective. Whether that means finding the best economical containers or the finest material for your price point, there are many options to work within a budget.
Product Packaging Supplies
There’s more to your custom packaging than just what’s on the surface. Many products require additional supplies and manufacturing. Giving each area the proper attention will help you bring your small business to the next level.
Do you need to include instructions or more information about your product? That can be easily done with packaging inserts designed specifically to accompany your outer branding. What you place inside the package can help you connect with your customers and let them know you value them. Inserts can be an excellent opportunity to encourage your customers to provide reviews and feedback, which can lead to more sales.
Custom Shipping Bag
Let your customers know who you are from the second your product appears on their doorstep. Having your brand on the shipping contents helps expand your reach even further. It offers a top-level impression to everyone who handles your product.
Why Custom Packaging Matters
These days the market is saturated with products from all around the globe. Companies like Amazon have made it easier than ever for consumers to find products at the price point they’re looking for. Your packaging could mean the difference between whether they choose to go with you or your competitor.
About 95 percent of new products won’t survive. That’s not necessarily because they’re not good enough. It can often mean that the product was never given a chance to begin with because it didn’t have the right packaging.
Consumers can be picky, and many of them don’t have the time or patience to research your product independently. Communicating with your customer starts with the packaging. What you communicate with that immediate first impression can determine if they decide to buy your product. First impressions are the key reason why finding and implementing the right custom packaging matters.
Here’s How to Get Started
Taking the first step is sometimes the hardest part. It can be challenging to know where to start. Fortunately, The Pure Source can guide you through the process from beginning to end. It all starts with a simple phone call.
- Consulting Call
This is where we’ll gather information about your needs. You tell us about your product, your budget, and your goals, and we’ll help you put together a plan to help you succeed. We pride ourselves on transparency and will answer all of your questions. We’ll set expectations for timelines. That includes everything from initial approval to final delivery.
- Specifically Formulated Samples
We can have a sample of your product delivered to your doorstep within about two weeks. This way, you can get your product into the hands of consumers as quickly as possible without risking quality.
Once you’ve approved your customized packaging, The Pure Source will get your products completely assembled and ready for retail. We handle everything in the process, so you don’t have to.
We’ll ship your order directly to you. This allows you to have the final packaging in your hands so that you can control the distribution process exactly as you’d like.
No need to continue wasting your time looking for “packaging companies near me.” Get set up with a consulting call with The Pure Source today. There are many product packaging companies out there, but none offer the level of service and quality that you’ll find with Pure Source. Let us help you take your package printing to the next level.